Ever wondered why Yulu bicycles are that beautiful sky blue? This blog aims to unravel the mystery behind choosing this particular color.
Blue is a distinct color that represents the sky and the sea. It is the color associated with open spaces, freedom, expansiveness, imagination, inspiration, and sensitivity. It also represents confidence, stability, trust, intelligence, depth, and faith.
To put it simply the color has a positive and calming effect on the mind and the body. It is the color of the spirit and invokes a feeling of serenity. It can cause the body to produce chemicals that are calming and helps to slow human metabolism. It helps with balance and self-expression.
Another critical aspect behind choosing this color – is what binds our country together. The one unique thing that is beyond language, food, religion or movies. It is our love for cricket. The sport that brings us Indians together and the sky blue colored jersey of our team.
The Yulu bicycle was created for the Indian user – the commuter who spends hours on the road battling traffic congestion. We aimed to bring about a behavior change in people and get them to ride bicycles, thereby easing the commuter’s life on the road, and solving urban mobility problems. Yulu offers a cost-efficient and environmentally friendly solution for people.
The unique Yulu blue is not available off-the-shelf in the market. You just know a Yulu bicycle from a distance. It’s who we are. It’s our identity.
Go green with Yulu Blue! You can amp up your health, ensure peace of mind by avoiding traffic, while also saving the environment. Go free of fossil fuels – no carbon emissions and a cleaner environment.
What are you waiting for? Join us. Download Yulu app and start to #PedalTheChange!