Today’s India needs a transformation from what it is to what we want it to be. From Abdul Kalam’s vision 2020 to Modi’s urban digital India, each one of us imagine and desire our country to be digitised, urbanised, safe, pollution free and many more. Like Gandhi said, “Real India resides in its villages” and today we are going back to the lifestyle that rural India has been living on all this while. Be it going back to organic and home-grown food, or daily practices, we are going back to our granny’s kitchen for a healthier diet, for skin care, etc. It is high time we start thinking about the pollution levels too. We are on our way of involving ourselves to the Rural, let’s go in all the way. In India, people ride around in motorbikes and cars all the time. Grab a cycle and make way through the rustic and royal plains of the cities of India. From the high-tech IT hubs of India to the historic cities, it is time to spread the wave of change all over the country. Not just that, you can even go cycling to places around just like you’ve been going on treks.
With Amit Gupta’s Yulu bringing the wave of change in the entire country, it is time we take this change forward to different cities and let people know how Yulu has changed their lifestyle and living. A pollution free city is not the only benefit, but cycling helps you maintain the balance of your body, refreshes your mind, burns fat and calories, keeps you fit. Cycling also helps to cure and prevent a lot of diseases. With cycling you can revive your childhood memories, spend a lot more time with your loved ones, enjoy weekends with your friends, stroll around and enjoy the scenic beauty of the city you are in.
It is quite remarkable that we Indians have let our cities deteriorate the way they have. Policymakers and administration have to shoulder most of the blame, as also social norms, mindless modernisation, which swallows up heritage and shrinks public spaces, law and order, lack of facilities. There are few things that we need to pay attention to, to achieve what we are aspiring for.
- India needs to co-opt and consult: Indian cities, have multiple stakeholders, ranging from officialdom, big business, institutions, general public, students, all shades of political opinion and religious leaders. Recognising that each group has a responsibility in improving conditions, creating platforms that bring people together and holding regular consultations, is necessary. This will reframe the civic environment. The re-settlement of street vendors in Solo is a case in point, where consulting the main stakeholders involved and arriving at solutions, defused a tense standoff into a major achievement. This will give space to everyone in the country and will lead to people broadening their vision.
- India needs to restore the public spaces: Public spaces are shrinking across India, through a combination of neglect, encroachment and outright demolition to make way for commercial uses. Making these spaces spectacular, whether parks or monuments, through Public-Private partnerships, or through adoption programs using schools-businesses as axes, represent quick wins. With the increasing number of people opting for cycling, restoring public spaces will help the cyclists to enjoy the roads in a bit free manner.
- Let’s celebrate our wins: We are slowly winning over pollution by opting for cycles over motorbikes and cars. We need to be very vocal about these changes and let people know how we are trying to find a long-term solution. We need to celebrate these small steps that we are taking towards a better tomorrow.
- Galvanising the grassroots: Social media and youth offer a strong combination to catalyse change. The youth has whole heartedly switched to cycling and understood the need of the. Youth is the future of this country and they are taking the responsibility on themselves to make this country a better place to live, not just for its citizens but also for the people who visit the country.
Amit Gupta, with his young and energetic team, has taken the initiative to bring about the much-needed change in the country. Looking at today’s scenario where everyone is taking about digitisation and urbanisation, people have also understood the need to hold on to their roots and hence looking for opportunities to re-build the space. Yulu has brought a new way in which we can look at the infrastructure in a manner that was never been explored as an option before. After the remarkable success of cycling in Copenhagen and Amsterdam, India has taken the idea forward and applied the same techniques. Yulu has painted the roads of Bangalore and Pune in blue and now it is time to take it to other cities. With Yulu, cycle towards a better tomorrow, and be a part of the Yulu family. Cycling is the vehicle of tomorrow and Yulu is making it all the easier for people to switch to cycles with its exciting rates. We are bringing more and more Yulu bikes on roads to increase the availability for people.